AI Product Architect & Designer with 14 years across digital products and several ventures of my own.
The work sits at the intersection of product strategy, UX architecture, design, and the practical realities of running a business. That includes launching, operating, selling, and shutting down ventures. It shaped how I think about product decisions, risk, and where further investment is actually justified.
Most often, the work begins when a product is still taking shape, a new direction is being explored, or complexity is starting to get in the way.
The goal is to clarify what the company is building, challenge the assumptions behind it, structure the product, and turn that direction into something the team can execute.
Engagements usually start with a one-week Product Diagnosis: a written recommendation on what to keep, cut, change, and what should happen next.
Experience includes Volterra, acquired by F5, TrueFi, Equi, AI platforms, developer tools, fintech, and Web3.
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