Fractional Product Design: For AI and fintech startups
For teams that need senior product design and product judgment before they need a full-time design hire. I join for an agreed number of days a week, work directly with founders and engineers, and own the product design: what goes into the next release, how it works, and what it looks like.
To start, email [email protected] with a short note about the product and the team.
What I take on
- Product decisions. What goes into the next release, what waits, and what to prove before the expensive parts start.
- UX architecture. The flows, the structure of the information, and the logic behind the screens.
- Interface and design system. The screens themselves, and the components and rules the engineers build from.
- Working with engineering. Scope and handoff, so the design keeps pace with the build.
Who it fits
Early-stage teams building AI or fintech products that are technically complex, where the product needs senior design judgment before it needs a full-time design hire.
How it starts
Often with a one-week Product Diagnosis, which shows whether there is a reason to keep going and what the work should be. It is a way in, not a requirement. Days per week and length are agreed once the scope is clear.
The work it draws on
Years leading design inside product teams, and shorter consulting engagements:
- Fully AI: a one-month engagement that began with a full UX audit of an AI agent product, then a design system and a dashboard redesign.
- Equi: zero-to-one design for a digital family office. Onboarding time dropped by 40%.
- TrueFi: principal designer on a DeFi lending protocol that grew past $900M in total value locked.
- Deva: an AI agent platform designed from zero, with no existing patterns to borrow.
- 10Planet: the design architecture under Deva: agents, memory and the design system mapped to protocol logic.
Getting in touch
Send a short note about the product and the team to [email protected]. If it is not a fit, I will say so.