Brand identity for products: The product, the website and the deck as one thing
For startups whose product, website, pitch deck and community posts look like four companies. I design brands as a product designer, not as a PDF of guidelines: from the product outward, so the identity holds on a dashboard as well as on a slide, and it changes as the product does. Sometimes the job is a logo, sometimes a whole system; the larger ones work best as ongoing work. I have done it for a DeFi protocol, an AI agent platform, a digital family office and a cloud platform.
To start, email andriy.dsgn@gmail.com with a few lines about the company and what it needs to look like.
What I design
- The identity: type, colour, iconography, and the rules that keep them consistent.
- The product interface on the same system, so the brand is not only the logo.
- The website, structured around what the audience needs to trust you.
- Pitch decks and investor materials.
- Community and campaign assets, 3D and motion where they earn their place.
Where the experience comes from
| Company | What I designed |
|---|---|
| TrueFi | The brand, the product, trusttoken.com and truefi.io, campaign visuals and a mascot that ended up in Telegram stickers |
| Deva | An identity that grew with the product, from the first concept to the beta: liquid-inspired assets, soft 3D objects, ambient motion |
| Equi | The brand, the product and the pitch decks and investor materials |
| Volterra | The company website, with the design system the design team worked from |
Company context, not results of the brand work: TrueFi originated more than $1B in loans in its first year; Equi raised its seed round and Series A; F5 acquired Volterra for $500M. My part in each is on the case page or on About.
Questions founders ask
How much does a brand identity cost?
It depends on the job. A logo is a small one; a brand system that runs through the product, the website and the decks is a long one, and works best as ongoing work alongside the product. Each is quoted after a short call.
Do you design only logos?
Sometimes a logo is the job: see logo design. More often the identity is designed together with the product, the website and the deck, so it works where people actually meet the company, and it is adjusted as the product changes.
Can you design our pitch deck?
Yes. On Equi I designed the pitch decks and investor materials, on the same system as the product.
Do you work with teams in other countries?
Yes. I work remotely, with teams in different countries and time zones.
Other ways I can help
- Logo design, quoted after a call: a mark that works in the product.
- Fractional product design, from $8,000 a month: a senior designer, part-time.
- Web3 and DeFi product design, from $8,000 a month: for protocols people have to trust.
- Mobile app design, quoted per flow: from the first flows to shipped screens.
Further reading: Deva: an agent platform. All services, with the situation each one fits: Services.
Does your company look like four companies?
Send a link and a line about what it needs to look like. If it’s not a fit, I’ll say so.